Working with Origination CRM, a leading marketing services and CRM agency in Melbourne, Bingo Bango was responsible for the illustration, image manipulation, photoshop retouching and finished artwork across all of the communication pieces for the product launch of Rola's new RMX Roof Racks.
The emphasis for the designs was to showcase the revolutionary new Universal Channel that, not only accommodates all of their roof rack accessories without the need for tie-arounds, allows for the full lengths of the rack to be used as each component could be simply slid into place, allowing for much easier adjustments.
The collateral for the launch includes in-store POS, A1 Posters, DL Product Fliers, Shelf Wobblers, online banner ads and a website landing page.